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May 24, 2012
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Home / Consumer Marketing / Facts and Figures / 2008 Circulation Revenue for Top 100 ABC Magazines
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Circulation Revenue for Top 100 ABC Magazines

2008

RANK 2008 Publication Name Paid Subscription Sales Single Copy Sales Combined Circulation Sales
1 PEOPLE $250,161,652 $308,930,282 $559,091,933
2 SPORTS ILLUSTRATED $263,093,175 $21,293,578 $284,386,753
3 US WEEKLY $96,524,159 $172,834,263 $269,358,422
4 READER'S DIGEST $192,100,484 $12,858,173 $204,958,657
5 TV GUIDE $169,248,150 $23,297,677 $192,545,827
6 TIME-THE WEEKLY NEWSMAGAZINE $154,808,538 $29,584,220 $184,392,758
7 NATIONAL GEOGRAPHIC $161,677,242 $10,977,409 $172,654,651
8 BETTER HOMES AND GARDENS $158,268,011 $10,951,620 $169,219,631
9 STAR MAGAZINE $36,164,647 $132,578,387 $168,743,034
10 ENDLESS VACATION $160,410,218 $0 $160,410,218
  TOTAL TOP 10 $1,642,456,275 $723,305,608 $2,365,761,884
11 IN TOUCH WEEKLY $5,752,300 $135,235,260 $140,987,560
12 NATIONAL ENQUIRER $18,261,783 $115,090,914 $133,352,696
13 NEWSWEEK $103,753,552 $22,847,398 $126,600,950
14 COSMOPOLITAN $31,074,619 $92,630,776 $123,705,396
15 WOMAN'S WORLD $6,485,921 $116,864,779 $123,350,700
16 ENTERTAINMENT WEEKLY $105,459,663 $8,156,002 $113,615,665
17 ECONOMIST (NORTH AMERICAN EDITION) $89,717,011 $22,730,900 $112,447,911
18 OK! WEEKLY $34,033,842 $77,784,997 $111,818,840
19 GOOD HOUSEKEEPING $86,381,338 $17,889,193 $104,270,531
20 SOUTHERN LIVING $90,432,144 $10,326,486 $100,758,630
21 O, THE OPRAH MAGAZINE $47,595,030 $36,719,757 $84,314,787
22 FAMILY CIRCLE $58,731,051 $24,678,133 $83,409,185
23 PLAYBOY $67,382,240 $13,768,416 $81,150,657
24 U.S. NEWS & WORLD REPORT $73,472,217 $5,823,250 $79,295,467
25 LIFE & STYLE WEEKLY $1,327,103 $76,290,693 $77,617,796
  TOTAL TOP 25 $2,462,316,089 $1,500,142,563 $3,962,458,653
26 PREVENTION $61,914,107 $13,037,285 $74,951,393
27 SMITHSONIAN $74,029,111 $370,238 $74,399,349
28 WOMAN'S DAY $49,503,614 $23,136,728 $72,640,342
29 NEW YORKER $60,170,900 $9,580,968 $69,751,868
30 MARTHA STEWART LIVING $48,570,396 $17,774,440 $66,344,836
31 LADIES' HOME JOURNAL $57,657,569 $8,540,167 $66,197,736
32 REAL SIMPLE $43,979,943 $20,974,032 $64,953,975
33 GAME INFORMER MAGAZINE $62,457,170 $1,896,554 $64,353,724
34 TASTE OF HOME $59,160,271 $3,696,779 $62,857,049
35 GLOBE $3,848,780 $58,340,925 $62,189,705
36 IN STYLE $25,269,257 $36,475,894 $61,745,151
37 MEN'S HEALTH $32,925,913 $26,637,967 $59,563,880
38 BUSINESSWEEK $51,725,414 $7,792,369 $59,517,783
39 BARRON'S $46,645,700 $12,748,840 $59,394,540
40 MAXIM $34,272,181 $24,938,912 $59,211,094
41 GLAMOUR $28,026,675 $31,065,334 $59,092,009
42 FORBES $53,408,346 $4,272,561 $57,680,907
43 ESPN THE MAGAZINE $51,414,233 $3,183,625 $54,597,858
44 SOAP OPERA DIGEST $22,963,449 $30,479,944 $53,443,392
45 FIRST $4,049,924 $48,494,244 $52,544,168
46 AARP BULLETIN ± $50,941,913 $0 $50,941,913
47 AARP THE MAGAZINE ± $50,133,807 $14,940 $50,148,747
48 SPORTING NEWS $47,354,279 $1,538,110 $48,892,389
49 EVERY DAY WITH RACHAEL RAY $32,088,432 $15,747,493 $47,835,925
50 ROLLING STONE $33,226,663 $13,904,237 $47,130,900
  TOTAL TOP 50 $3,548,054,136 $1,914,785,149 $5,462,839,284
51 SHAPE $31,395,588 $15,291,053 $46,686,641
52 COOKING LIGHT $35,643,462 $10,395,393 $46,038,855
53 GOLF DIGEST $38,780,594 $5,499,736 $44,280,330
54 VOGUE $23,801,909 $20,404,800 $44,206,709
55 REDBOOK $34,806,974 $8,010,046 $42,817,019
56 COUNTRY LIVING $33,375,492 $7,559,318 $40,934,810
57 TRAVEL + LEISURE $38,321,033 $1,955,043 $40,276,076
58 VANITY FAIR $18,372,588 $21,373,889 $39,746,477
59 WEEK $37,968,000 $261,576 $38,229,576
60 BON APPETIT $30,170,064 $5,824,734 $35,994,798
61 SEVENTEEN $23,808,562 $11,938,415 $35,746,977
62 EBONY $25,995,264 $9,548,062 $35,543,326
63 FOOD & WINE $32,036,321 $3,435,750 $35,472,071
64 SELF $19,898,433 $15,125,675 $35,024,108
65 GUIDEPOSTS $34,790,855 $187,760 $34,978,615
66 ARCHITECTURAL DIGEST $28,536,645 $6,353,295 $34,889,939
67 JET $29,659,969 $4,576,586 $34,236,555
68 PARENTS $30,919,518 $2,065,056 $32,984,574
69 POPULAR MECHANICS $26,143,260 $6,766,737 $32,909,997
70 POPULAR SCIENCE $23,964,299 $8,015,776 $31,980,075
71 COUNTRY HOME $27,908,583 $3,789,101 $31,697,684
72 MONEY $26,934,975 $4,533,087 $31,468,062
73 HARVARD BUSINESS REVIEW $25,438,511 $5,933,110 $31,371,621
74 SUNSET $25,016,832 $5,346,176 $30,363,008
75 BIRDS & BLOOMS $29,735,964 $613,965 $30,349,930
  TOTAL TOP 75 $4,281,477,829 $2,099,589,288 $6,381,067,117
76 FITNESS $20,997,312 $9,263,870 $30,261,182
77 FIELD & STREAM $28,081,373 $1,875,224 $29,956,597
78 PARENTING $28,991,105 $882,811 $29,873,916
79 FORTUNE (NORTH AMERICA) $24,727,668 $4,332,523 $29,060,190
80 WOMEN'S HEALTH $13,629,670 $15,414,384 $29,044,054
81 FAMILY HANDYMAN $25,890,972 $2,392,464 $28,283,436
82 ESSENCE $16,230,698 $12,022,979 $28,253,677
83 BOYS' LIFE $27,373,632 $109,613 $27,483,245
84 DOMINO $23,710,813 $3,745,000 $27,455,813
85 ELLE $11,074,800 $16,214,091 $27,288,891
86 MORE $20,146,220 $7,116,000 $27,262,220
87 GOLF MAGAZINE $23,555,414 $3,669,571 $27,224,985
88 MARIE CLAIRE $13,576,614 $12,518,899 $26,095,514
89 NEW YORK $21,679,619 $4,269,392 $25,949,011
90 FAMILYFUN $24,534,617 $824,168 $25,358,784
91 COSMO GIRL! $15,964,315 $8,961,852 $24,926,167
92 SCIENTIFIC AMERICAN $18,162,142 $6,140,554 $24,302,695
93 DISCOVER $17,893,448 $6,394,705 $24,288,153
94 TRADITIONAL HOME $19,583,988 $4,675,176 $24,259,164
95 PEOPLE STYLEWATCH $3,519,200 $20,731,821 $24,251,021
96 GQ-GENTLEMEN'S QUARTERLY $13,514,710 $10,638,146 $24,152,856
97 WEIGHT WATCHERS $14,136,744 $9,728,044 $23,864,788
98 COUNTRY $23,462,994 $97,879 $23,560,872
99 SOAP OPERA WEEKLY $4,137,512 $18,660,396 $22,797,908
100 REMINISCE $22,524,723 $149,954 $22,674,677
  TOTAL TOP 100 $4,758,578,129 $2,280,418,804 $7,038,996,933

* denotes first half figures only.
** denotes second half figures only.
± High proportion of title's circulation attributed to membership benefits.
Sources: Averages calculated by the MPA from Audit Bureau of Circulations statements for the first and second six months of each year. Effective 2006, ABC established verified circulation as a separate category. This circulation is no longer included in revenue calculations. Domestic titles audited by ABC; Annuals, international editions and comics have been excluded. Totals may not add exactly, due to rounding of averaged numbers. 
 

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