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Home / Consumer Marketing / Facts and Figures / 2010 Average Single Copy Circulation for Top 100 ABC Magazines
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Average Single Copy Circulation for Top 100 ABC Magazines

2010

2010 Rank 2009 Rank Publication Name 2010 Single Copy Sales 2009 Single Copy Sales % Change
1 1 COSMOPOLITAN 1,604,232 1,685,138 -4.8%
2 2 PEOPLE 1,273,188 1,322,399 -3.7%
3 3 WOMAN'S WORLD 1,265,750 1,172,254 8.0%
4 4 FIRST 1,100,206 1,053,589 4.4%
5 5 US WEEKLY 730,764 827,784 -11.7%
6 6 IN TOUCH WEEKLY 729,727 746,048 -2.2%
7 9 IN STYLE 638,163 657,647 -3.0%
8 7 FAMILY CIRCLE 614,566 695,533 -11.6%
9 8 O, THE OPRAH MAGAZINE 595,835 677,679 -12.1%
10 13 PEOPLE STYLEWATCH 561,008 517,271 8.5%
TOTAL TOP 10 9,113,438 9,355,342 -2.6%
11 12 NATIONAL ENQUIRER 537,731 576,781 -6.8%
12 10 GLAMOUR 535,620 588,671 -9.0%
13 11 STAR MAGAZINE 513,505 588,021 -12.7%
14 14 MEN'S HEALTH 447,710 471,084 -5.0%
15 18 ALL YOU 434,113 413,582 5.0%
16 15 LIFE & STYLE WEEKLY 420,819 470,373 -10.5%
17 21 WEIGHT WATCHERS 389,295 381,867 1.9%
18 16 WOMAN'S DAY 386,267 437,875 -11.8%
19 19 REAL SIMPLE 386,188 402,642 -4.1%
20 17 GOOD HOUSEKEEPING 383,971 431,975 -11.1%
21 22 VANITY FAIR 374,845 378,250 -0.9%
22 20 OK! WEEKLY 352,021 401,451 -12.3%
23 26 FOOD NETWORK MAGAZINE 350,174 357,681 -2.1%
24 24 VOGUE 344,667 363,959 -5.3%
25 27 WOMEN'S HEALTH 342,334 327,295 4.6%
TOTAL TOP 25 15,312,694 15,946,846 -4.0%
26 25 SEVENTEEN 341,743 359,913 -5.0%
27 30 J-14 292,420 304,650 -4.0%
28 31 ELLE 285,095 304,251 -6.3%
29 23 EVERY DAY WITH RACHAEL RAY 285,038 371,759 -23.3%
30 29 GLOBE 280,731 309,521 -9.3%
31 32 SHAPE 274,127 288,393 -4.9%
32 28 MAXIM 264,783 322,093 -17.8%
33 35 MARIE CLAIRE 253,327 258,901 -2.2%
34 39 MARTHA STEWART LIVING 243,110 242,790 0.1%
35 36 M 241,700 258,380 -6.5%
36 33 PREVENTION 237,121 284,070 -16.5%
37 34 SELF 232,005 270,125 -14.1%
38 37 READER'S DIGEST 224,329 251,422 -10.8%
39 38 COOKING WITH PAULA DEEN * 223,493 244,103 -8.4%
40 41 GQ-GENTLEMEN'S QUARTERLY 201,914 210,425 -4.0%
41 47 MARTHA STEWART WEDDINGS 199,134 191,347 4.1%
42 40 ESSENCE 193,643 229,711 -15.7%
43 46 BETTER HOMES AND GARDENS 187,664 193,143 -2.8%
44 43 POPSTAR! 182,457 206,812 -11.8%
45 50 MORE 180,800 181,429 -0.3%
46 45 FITNESS 177,000 203,075 -12.8%
47 54 COUNTRY SAMPLER 172,856 172,062 0.5%
48 48 LADIES' HOME JOURNAL 170,382 189,008 -9.9%
49 53 COOKING LIGHT 170,232 174,162 -2.3%
50 42 LUCKY 166,864 207,958 -19.8%
TOTAL TOP 50 20,994,660 22,176,344 -5.3%
51 44 TWIST 164,000 204,070 -19.6%
52 61 HARPER'S BAZAAR 159,450 149,550 6.6%
53 58 SOUTHERN LIVING 153,176 156,385 -2.1%
54 49 ALLURE 152,604 188,167 -18.9%
55 55 NATIONAL GEOGRAPHIC 152,205 165,875 -8.2%
56 52 TEEN VOGUE 136,880 176,800 -22.6%
57 59 XXL 131,908 154,574 -14.7%
58 62 SOPHISTICATE'S BLACK HAIR STYLES AND CARE GUIDE 131,211 141,384 -7.2%
59 57 SOAPS IN DEPTH - CBS 131,150 156,908 -16.4%
60 51 EBONY 130,838 180,636 -27.6%
61 75 CLEAN EATING 129,726 109,697 18.3%
62 65 BETTER HOMES AND GARDENS SPECIAL INTEREST PUBLICATIONS DIABETIC LIVING 128,046 137,500 -6.9%
63 KNOT, THE 126,866  - -
64 64 SOAPS IN DEPTH - ABC 122,462 138,535 -11.6%
65 66 COUNTRY LIVING 122,330 135,979 -10.0%
66 63 REDBOOK 120,139 140,484 -14.5%
67 60 PLAYBOY 119,599 152,959 -21.8%
68 72 POPULAR SCIENCE 114,168 116,144 -1.7%
69 74 TRADITIONAL HOME 114,064 112,897 1.0%
70 83 BRIDAL GUIDE 111,041 100,559 10.4%
71 69 MOTHER EARTH NEWS 110,505 122,340 -9.7%
72 96 HOUSE BEAUTIFUL 110,487 88,728 24.5%
73 68 POPULAR MECHANICS 110,277 126,650 -12.9%
74 80 FINE COOKING 107,096 105,829 1.2%
75 76 TASTE OF HOME 102,671 108,211 -5.1%
TOTAL TOP 75 24,187,555 25,547,200 -5.3%
76 81 PEOPLE EN ESPANOL 102,614 105,632 -2.9%
77 77 ROLLING STONE 102,329 107,138 -4.5%
78 67 TV GUIDE MAGAZINE 102,282 133,668 -23.5%
79 71 MUSCLE & FITNESS 101,962 116,167 -12.2%
80 88 ESQUIRE 101,147 97,520 3.7%
81 100 WIRED 99,761 82,192 21.4%
82 70 SOAP OPERA DIGEST 99,279 116,401 -14.7%
83 78 EVERYDAY FOOD 98,850 106,510 -7.2%
84 89 RUNNER'S WORLD 98,358 96,831 1.6%
85 56 BRIDES 95,697 164,834 -41.9%
86 84 DISCOVER 95,660 100,486 -4.8%
87 93 OXYGEN WOMEN'S FITNESS 95,485 93,846 1.7%
88 94 MEN'S FITNESS 94,910 93,700 1.3%
89 98 HEALTH 94,435 84,000 12.4%
90 90 VERANDA 92,980 96,069 -3.2%
91 87 PSYCHOLOGY TODAY 91,920 97,583 -5.8%
92 103 ELLE DECOR 91,259 78,003 17.0%
93 73 SOPHISTICATE'S HAIRSTYLE GUIDE 90,628 115,155 -21.3%
94 102 MEN'S JOURNAL 85,906 78,238 9.8%
95 95 SCIENTIFIC AMERICAN 85,284 92,146 -7.4%
96 79 BON APPETIT 85,268 106,209 -19.7%
97 109 BODY + SOUL * 84,511 72,963 15.8%
98 99 SISTER 2 SISTER 83,935 82,247 2.1%
99 82 MOTOR TREND 82,239 101,599 -19.1%
100 86 GOLF DIGEST 80,277 98,329 -18.4%
TOTAL TOP 100 26,524,525 28,064,662 -5.5%

* denotes based on first half figures.
  - Indicates no data available for the period; title may be new to ABC

Sources: Averages calculated by the MPA Info Center from Audit Bureau of Circulations Fas Fax statements for the first and second six months of each year. Includes only domestic titles audited by A.B.C.; annuals, international editions and comics have been excluded. Only consumer magazuine titles with a frequency of quarterly or greater qualify for these data sets. Totals may not add exactly, due to rounding of averaged numbers. The Audit Bureau of Circulations ruled in 2011 that digital editions would be reported as part of the Fas Fax data; as of March 2011 digital editions make up less than 1% of A.B.C.'s Fas Fax data.

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