ASME Discounts on Courses at NYU-SCPS Center for Publishing

September 15, 2011

ASME members are entitled to reduced rates on fall courses at NYU-SCPS Center for Publishing. ASME members can register for any of the following continuing-education courses at a 15-percent discount:

• Mastering SEO and Site Traffic
• Web Workshop for Print Editors
• Blogging Workshop
• Magazine Editing Workshop
• Research and Fact Checking

Call (212) 998-7150 to register for any of these courses. Mention the code "FP" for your 15-percent discount. Space is limited, so register soon.

For more information on these and other fall courses, visit NYU's Continuing Education website.

Course Descriptions

PUBB1-CE9510 Web Workshop for Print Editors
Lauren Brown, Editor/Writer for CosmoGIRL, TeenMag and Seventeen Online
Saturdays, October 15-October 22, 10:00 a.m.-4:30 p.m.

As more print magazines require editors to write for the Web, it is increasingly important to understand the principles of creating effective online content. In this workshop, students learn what makes good Web copy, how to maximize search engine optimization (SEO), and how to create content that enhances the brand and attracts and engages the audience. Students also learn how to assign print stories so that content can be used in multiple platforms, including video and podcasts.  Taught by an online publishing veteran, this two-day intensive covers what you need to know to successfully migrate from print to Web.

PUBB1-CE9521 Magazine Editing Workshop
Lorraine Glennon, Senior Books & Articles Editor, Ladies' Home Journal
Tuesdays, September 27-December 6, 6:45 p.m.-8:45 p.m.

This course will cover the intricacies of editing different types of stories for different magazine categories, with an emphases upon hands-on editing. Classroom work will focus on the basics of conceptualizing, assigning, shaping and developing a manuscript, refining voice and point of view and visuals, imagining online components and more. Hone your magazine editing skills and develop valuable insights into the editing process and working with writers. This course is beneficial for magazine editors who want to improve their skills as well as writers who seek tools to improve their own manuscripts.

PUBB1-CE9960 Blogging Workshop
Dodai Stewart, Deputy Editor, Jezebel.com
Wednesdays, October 5-November 9, 6:45 p.m.-8:45 p.m.

Interested in blogging as a business, personal statement or for the publication of your choosing? In this course, students learn the components of an effective blog, discover tools to enhance a blog's reach and effectiveness, and study metrics for measuring success. Case studies explore ways in which Web entrepreneurs have been able to monetize their blogs. Examine how Google ads, aggregators, affiliate programs, partnerships, and other strategies can increase revenue. Explore how blogs have been used to build brands, small businesses, and create defined online "personalities."

PUBB1-CE9151 Mastering CEO and Site Traffic
Philavong Chanda, Director of Audience Developent, Rodale Inc.
Tuesdays, September 27-November 1, 6:45 p.m.-8:45 p.m.

Achieving high rankings on search engines is the key to attracting traffic to your site and achieving your online goals. This course will instruct publishing professionals in the best practices to attract a desired audience through search engine optimization (SEO). With a few simple tricks, content creators can easily achieve high rankings on search engines like Google or Bing. Students will learn how to integrate an effective SEO strategy into the editorial process and how a niche site should approach SEO. In addition, this course will examine how to build incremental traffic from referring areas like StumbleUpon and Digg.

PUBB1-CE9502 Research and Fact Checking
Lori Segal, Research Editor, Allure
Mondays, September 26-November 7, 6:45 p.m.-8:45 p.m.

In this course, students learn the best research sources both on and off-line, and master how to quickly and methodically fact-check a submission. Through hands-on assignments, students gain a thorough understanding of the importance of accuracy and how to best achieve it. As many magazines rely on freelance fact-checkers, mastering research and fact-checking techniques can prove to be an important asset for a career in publishing. The course focuses primarily on magazine publishing, though fact-checking for the book industry is addressed.