Second Annual MPA Conference Devoted to the Technology of Content Slated for June 23 in New York

April 18, 2011

NEW YORK, NY (April 18, 2011) – “MPA Digital: Technology,” a full-day conference about how publishers can use technology to manage magazine content on print and digital platforms, will be held June 23 at the Time-Life Building, it was announced today by Nina Link, President and CEO, MPA. The “MPA Digital: Technology” conference is the final installment in MPA’s three-event digital series produced this year. The first two were “MPA Digital: Social Media,” held January 19, and “MPA Digital: E-Reading,” which took place March 16.

“MPA Digital: Technology” will provide attendees with the latest information on a variety of technologies that impact magazine brands such as Near Field Communication (NFC), cloud computing, augmented reality, 2D barcodes and open source software.

“This comprehensive, full-day program is geared for magazine executives who want a full immersion and understanding of the newest technologies that help produce magazine content,” said Link.  “We’ve structured the conference so that technology-focused magazine executives can have the tools and insights to improve their brands on print, website, smartphone and tablet platforms.”

Panels and sessions include:

Multi-Channel Publishing – Tools, Solutions and Challenges
This session will examine how publishers are tackling the conversion of print to digital platforms.

30 Minutes About HTML 5:  The Promise vs. the Reality
How does HTML 5 benefit magazine brands? Experts from magazine media and tech companies debate the pros and cons of the latest version of the language for structuring and presenting digital content.

Faster!  Improving Download Time of Webpages and Apps
Inside tips on image optimization, cascading style sheets, JavaScript and HTML refactoring.

Searching for Answers About the New SEO Landscape
This panel will explore how magazine media companies can adapt better to search engine optimization changes over the next 12 months.

The Blue Skies of Cloud Computing
Magazine executives will learn how to move content to the cloud and how it will drive more cost benefits and greater efficiencies.

What’s Next in Near Field Communication – and How It Will Impact Magazine Media
NFC technology allows shoppers to wave their phones a few inches above a payment terminal and the industry is poised for rapid growth. What are the implications for consumers and magazine media brands?

Bringing the Page to Life
New technologies are creating bold new possibilities for print magazines.  In this insightful panel, representatives from printing, paper and ink companies discuss the latest developments in the field and how magazines can leverage new technologies to connect more powerfully with readers and drive down costs.

Visit www.magazine.org/tech for full program information.