Affinity, an independent media research firm, was commissioned by The Association of Magazine Media to conduct a study among consumers who read the digital editions of magazines via mobile apps designed for tablets and eReaders.
The sample source for the study was Affinity’s AppTrack panel, a pool of more than 75,000 consumers that have been pre-screened for their ownership of mobile devices and their use of magazine-branded apps.
An online survey was launched on November 4, 2011 among a random selection of doubly-qualified AppTrack panel members. At the close of the study on November 8, 2011, a total of 1,009 mobile magazine readers had completed the questionnaire.
Click here to download the study.
For more information on this study, contact Wayne Eadie, SVP, Research at MPA. (212) 872.3722 or weadie@magazine.org
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