Seven Key Digital Trends for 2011eMarketer (January 2011)
This report examines the shifting content consumption patterns, the proliferations of apps and their impact on mainstream media, the importance of social media for consumer brands, and the increasing efficiency of online buying.
Effect on Publishing of 3.6 Billion E-Reading Devices by 2021mediaIDEAS (November 2010)
This report provides data, analysis, and projections on the growth and impact of e-reading devices that will enable content and software publishers, advertisers, device manufacturers and marketers, printers and the print industry to better make decisions and plan for new products, new business models and new opportunities.
Going Mobile: How Publishers Are Solidifying Strategies and Adapting to the Mobile MarketAudit Bureau of Circulations and ABC Interactive (November 2010)
Publisher members of the ABC and ABCi are implementing plans for harnessing the mobile market’s potential and focusing on strategies that increase revenue from the distribution channel. Publishers see digital distribution of their publication as an increasingly important element of their strategic future and are actively pursuing the new dissemination methods offered by mobile websites, e-readers and tablets, and smart phones to reach a new generation of consumers.
The Increasingly Connected Consumer: Connected DevicesNielsen (October 2010)
Connected Devices Playbook surveys more than 5,000 consumers who already own a tablet computer, e-reader, netbook, media player or smartphone – including 400 iPad owners.
State of the Apps Industry SnapshotMillennial Media (October 2010)
A survey of over 500 developers, publishers and advertisers, the State of the Apps Industry Snapshot for 2010 highlights recent trends among developers and publishers in the applications space.
Mobile Barcode Trends ReportScanLife (September 2010)
Scanlife’s inaugural report on overall mobile barcode trends, location of engagements, user demographics, and more.
The Rise of Apps CulturePew Internet Project (September 2010)
The survey asked a national sample of 1,917 cell phone-using adults if they use apps and how they use them. Broadly, the results indicate that while apps are popular among a segment of the adult cell phone using population, a notable number of cell owners are not yet part of the emerging apps culture.
The State of Mobile AppsNielsen (September 2010)
The white paper summarizes some of the findings of the Nielsen App Playbook study that examines the growing popularity of mobile apps.
A New Digital Future for Publishers?Next Issue Media (August 2010)
The white paper, developed by Oliver Wyman for Next Issue Media—the digital publishing consortium of Condé Nast, Hearst, Meredith, News Corporation, and Time Inc.—presents findings and perspectives on how the publishing ecosystem might best capitalize on the opportunities presented by digital platforms.
Profile of the Digital Edition ReaderTexterity (August 2010)
Fifth annual business and consumer digital magazine survey showing trends show more engagement with digital editions, more website use, more interaction with social media, and increased interest in mobile delivery. Highlights, averaged from consumer and B2B responses, support publishing goals.
New Media FactoidsMeredith Research Solutions (June 2010)
A collection of research findings pertaining to e-readers, smartphones and the iPad.
Survey of the American ConsumerGfk MRI (June 2010)
The latest data from GfK MRI's Survey of the American Consumer shows that 2.8 million American adults own an e-reader, a 34% increase since the company's fall 2009 data were released. The data also show that e-reader owners are far more likely than the average American to visit social networking websites.
Usability of iPad APPs and WebsitesNN/g (May 2010)
A report based on usability studies with real users, reporting how they actually used a broad variety of iPad apps as well as websites accessed on the iPad.
E-Readers and Tablets Poised to Become Popular Mass-Market DevicesBoston Consulting Group (May 2010)
A survey of nearly 13,000 consumers in 14 countries reveals that within the next year, 28 percent of all respondents—and 51 percent of those familiar with the devices—plan to purchase an e-reader or tablet. Within three years, 49 percent of all respondents—73 percent of those familiar with the devices—plan a purchase.
Analytics and Optimization for Magazine PublishersAdobe (May 2010)
Adobe’s Omniture presentation on available digital metrics for magazine audience accountability. See how consumers navigate the digital offerings and learn how publishers can better connect with users.
Owners of Digital Reading Devices Are Magazine Enthusiasts MRI (April 2010)
MRI data shows that 91% of e-reader owners read magazines; by comparison, 84% of total U.S. adults are magazine readers. Moreover, e-reader owners read an average of 13 magazine issues each month, compared to 11 issues for average adults.
E-Reading in 2010: The 50,000-Foot ViewForrester Research (March 2010)
Research presented by Forrester analyst Sarah Rottman Epps at MPA’s “Magazines 24/7 E-Reading Revolution” conference.
Digital Reading ExperienceNext Issue Media (March 2010)
Presentation by Next Issue Media at MPA’s “Magazines 24/7 E-Reading Revolution” conference on e-reading prototypes, reader response and interest, market potential and more.
