Tremor Media shared detail on one of many case studies across media
Dannielle Kawamoto from eMarketer provided the set up identifying the trends companies need to be aware of in effectively marketing their brands socially. Wayne St. Amand and AJ LeGaye from Crimson Hexagon presented an overview of social media analysis and how it can be used to better understand consumer attitudes, behaviors, and purchase decisions related to your brand.
Nielsen and comScore Address the Challenges of Multiple Platform Audience Measurement for Magazine Media Read more
A presentation from Adobe's Omniture focused on available digital metrics most relevant for magazine publishers in valuing audiences as they explore digital formats. Read more
Time Inc. Auto Purchase Funnel Research: Navigating The New Rules of the Road 2010 Read more
Touchpoints, U.S. was introduced to the Committee just a couple of days after being unveiled at the 4As Media Conference in San Francisco. The Committee saw the first... Read more
Cary Silvers, Director of Consumer Insights at Rodale, presented their 12th annual national survey “Consumer Reaction to DTC Advertising of Prescription Drugs.” Read more
Rentrak’s Chief Researcher Bruce Goerlich gave a presentation of what Rentrak is doing for other media and what it could mean for magazines in the near future. Read more
Two experts in the field of digital measurement discuss the measurement techniques used in syndicated online measurement. Read more
You need to be able to demonstrate the link between what your department is producing and your company’s marketing and sales goals. Read more
Mickey Galin, VP/Research, Mediamark Research & Intelligence (MRI), talked about innovations to MRI Starch, particularly the print ad readership studies. Read more
Terri Bunofsky and Steve Greenberger explained the workings of this new diagnostic tool which allows marketers to fine-tune messages, creative and placement. Read more
